工商管理（蓝海战略） Master of Business Administration (Blue Ocean Strategy)

The MBA (Blue Ocean Strategy) programme aims to facilitate talent development for business practitioners and professionals. The programme features a Blue Ocean Strategy focus, where market differentiation is achieved through value innovation, making competition less relevant. The programme is designed to nurture and empower future leaders and managers who will make a significant impact in the marketplace. The curriculum provides learners with a holistic view of business, equipping them with the knowledge and skills to transcend competition and create uncontested market space. This programme is offered at UCSI University's Kuching campus.