战略传播 Master in Strategic Communication

The Master in Strategic Communication programme, offered by UCSI University, aims to provide graduates with the ability to apply theoretical knowledge in strategic communication, digital and marketing communications to solve complex problems in that area. The programme focuses on the study of organizations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalization and globalization. In particular, it examines the ways organizations communicate strategically, both internally and externally, and how communication contributes to shaping discourses and practices associated with leadership within organizations and across them.