设计、创新与品牌管理 MA Design, Innovation & Brand Management

The MA Design, Innovation and Brand Management at UCA Epsom prepares students to become leading brand, design, and innovation managers. The programme covers product design, brand management, and innovation factors for commercial success while developing leadership skills. The curriculum includes creative thinking, advertising principles, prototyping, marketing communications, human-centred design, and global creative industries. Elective units cover creative business start-up, digital marketing analytics, behavioural studies, trends and forecasting, and supply chain management. The Masters Project challenges students to develop strategies for real problems in their specialist area.