战略营销与品牌管理 MSc Strategic Marketing and Branding

This course is designed to take graduates from any discipline into careers in marketing management. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.