数字商业 Digital Business

The MSc Digital Business is an innovative one-year programme designed to equip students from diverse academic backgrounds with advanced digital skills and leadership capabilities for the digital economy. The curriculum covers digital strategy, data analytics, artificial intelligence, digital innovation, e-commerce, sustainability, digital ethics, and global digital governance. Students study seven core modules and one optional module (each 15 CATS) plus a Digital Business Capstone (60 CATS). Core modules include Digital Business Strategy, Generative AI and Business Intelligence, Marketing in the Digital Age, Technology for Good, Analytics with AI, and Cyber Security and Digital Risk Management. Teaching takes place in a state-of-the-art 6,000 sq m building at Queen's Business School.