市场营销与数字分析 Marketing and Digital Analytics MSc

The MSc Marketing and Digital Analytics, accredited by the Chartered Institute of Marketing (CIM), provides insight into marketing and its relationship with the online data economy. Core topics include digital economy and big data, platformization, business digital analytics, networked and influencer marketing, brand storytelling, global marketing and communications, and AI for business. Students develop skills to critically evaluate approaches to big data, review data use in different cultural contexts, and act ethically with respect to data privacy and governance. The programme is open to graduates of all backgrounds and is delivered at Queen Mary's Mile End campus in London.