全球传播与活动主持艺术 MA Global Communication and Event Hosting Arts

The MA Global Communication and Event Hosting Arts programme equips students with advanced bilingual and multicultural communication skills for effective communication in English, Cantonese and Putonghua across diverse professional contexts. It provides comprehensive training in strategic positioning, planning and hosting of international events including conferences, exhibitions and mega-events, with emphasis on bilingual delivery, digital and hybrid formats, and AI-driven tools. The programme fosters strategic, critical and innovative thinking to analyse industry trends and develop creative solutions. It supports Hong Kong's role as a global hub for international events, communication and cultural exchange in the Greater Bay Area.