战略传播与社会 MSc Strategic Communications and Society

The MSc Strategic Communications and Society moves beyond a purely vocational approach to the making of messages to offer you an understanding of strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world; and the increasingly complex consequences for al...