市场营销与国际商务 MSc Marketing and International Business

The MSc in Marketing and International Business draws on the department's high-quality teaching, active research expertise, and industry-wide connections. With an emphasis on cutting-edge concepts, tools and techniques in marketing and business management, the programme orientates students to careers in marketing and international business through balanced curriculum design, liberal-art oriented small-class teaching, individualised advising, and outcome-based assessments. It equips future business leaders with skills for socially responsible strategies in dynamic business environments.