心理学与行为分析 MSc Psychology and Behavioural Analytics

Digital data now dominates all aspects of our lives. Every action we take - from smartphone use to social media activity, public surveillance and even our online purchases - leaves a digital trace. Analysing digital data tells one story, but it isn’t enough to fully understand human behaviour. The MSc Psychology and Behavioural Analytics integrates psychological insights with an understanding of digital data. We welcome individuals from diverse backgrounds, including computer science, business, sociology, criminology and many more. You don’t need a psychology degree to apply.