网络传播数字媒体 Master of Arts in Digital Media for Online Communication

The Master of Arts in Digital Media for Online Communication offers an interdisciplinary curriculum designed to equip students with integrated knowledge for success in the fast-paced digital economy. With emphasis on innovative use of digital media in e-commerce, the programme fosters a holistic understanding of digital solutions to enhance communication and online presence in various business contexts. Students develop compelling content, analyse digital media trends, and gain proficiency in visual communication, platform economy concepts, and digital analytics through a blend of theoretical knowledge and hands-on practice.