市场营销与消费者心理学 Master of Science in Marketing and Consumer Psychology

The Master of Science in Marketing and Consumer Psychology programme is designed for professionals across multiple fields, aiming to cultivate theoretical knowledge and practical capabilities for marketing products and services in corporate or non-profit organisations. The programme features three key strengths: interdisciplinary integration combining marketing with psychology to provide a cross-disciplinary learning experience; innovation through cutting-edge teaching approaches encouraging creative problem-solving in business environments; and a practice-oriented focus on enhancing employability through the combination of theory and practice to boost career competitiveness in marketing and related fields.