全球商务与市场营销 Master of Professional Management in Global Business and Marketing

The Master of Professional Management in Global Business and Marketing deepens students' understanding of the concepts, practices and techniques for conducting international business, while focusing on marketing activities. The programme helps students strengthen their analytical and communication skills and develop the ability to create and capitalise on opportunities in an international business environment. Combining marketing and global business knowledge, graduates are prepared for professional and managerial positions across the marketing spectrum.