媒体管理社会科学 MSocSc Media Management

The MSocSc in Media Management programme is jointly offered by the School of Communication and the School of Business, aiming to nurture confident and competent professionals in media management. Taking advantage of the expertise of both Schools, the programme integrates state-of-the-art knowledge about media and management for the education of media professionals for leadership in the industry. Graduates will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. The curriculum illustrates how theory and research can be applied to real-world media and management issues and problems.