行政 MBA Business Administration (Executive)

The Executive Master of Business Administration (Business + Communication in the AI Age) programme empowers students to possess advanced expertise in navigating cross-border business operations with a strong emphasis on understanding Mainland China's regulatory framework, Hong Kong's strategic role, and the challenges of international markets. The programme trains students to excel as transformative leaders and strategic communicators, equipped to leverage AI-powered communication tools including social media and digital platform strategies, data-driven strategic and persuasive communication, to drive organisational success.