新媒体与社交媒体 MA New Media and Social Media

New media and social media have fundamentally changed our daily economic, political and cultural lives, bringing revolutionary impacts to interpersonal communication and mass communication. The Master of Arts in New Media and Social Media programme integrates communication theory and media research, enabling students to apply media knowledge and skills in real-world situations to enhance communication strategies and promote social inclusion. The programme focuses on exploring the impact of new media, including generative AI and emerging technologies, to serve the diverse educational needs across Hong Kong, Chinese Mainland and globally. The programme has received strong support from well-known enterprises, media professionals, experts and scholars across different industries.