整合营销传播 MA Integrated Marketing Communication

The MA in Integrated Marketing Communication (MAIMC) at CityU, launched in 2008, is the first and only programme of its kind in UGC-funded universities in Hong Kong. Modeled after Northwestern University, the curriculum integrates four components: advertising, public relations, marketing, and new media technologies. Core courses include Integrated Marketing Communication, Advertising Production and Management, Public Relations Strategies, Crisis Communication and Management, and Consumer Behavior Insight. Electives span AI and Digital Marketing, Social Media Influencer studies, and Human-AI Communication. The programme equips students to meet today's marketing challenges with creativity and innovation.