The MA in Creative and Cultural Industries at Cardiff University focuses on key debates in this fast-moving sector, preparing students to work entrepreneurially across film and television, theatre and dance, community arts, museums, tourism and heritage, and digital storytelling. Mapped to policy, cutting-edge research and industry engagement, the programme blends academic theory with professional practice. Students become flexible and reflexive practitioners, developing skills in funding proposals, project management, social media and creative production. Supported by Cardiff's Centre for the Creative Economy and visiting industry professionals, graduates gain either specialist knowledge of one sector or a broad awareness across the creative and cultural landscape.