国际公共关系与传播 International Public Relations and Communication (MA)

This internationally recognised, CIPR-accredited MA equips students with the essential skills and techniques to succeed as PR and communications professionals across diverse industries on a global scale. The curriculum is tailored to meet evolving industry demands, offering a solid grounding in PR knowledge, skills and practice delivered by academic staff and practitioners. Students gain theoretical and practical understanding of public relations and develop industry-relevant skills in planning, strategy, delivery and evaluation of effective communications. The programme includes specialist optional modules and culminates in a dissertation. It is a conversion course requiring no prior knowledge of the subject.