战略传播 Master of Strategic Communication

The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy in New Zealand and overseas. You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics. This coursework Master’s is well suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus. You can study either on campus or exclusively online through two pathways: a mixture of in-person and online courses, or fully online through Tuihono UC | UC Online.