市场营销 Master of Marketing

UC’s Master of Marketing (MMktg) offers those from non-marketing backgrounds an exciting pathway into the world of marketing. This specialised master’s degree in marketing provides practical, targeted expertise with hands-on project and portfolio work to prepare you for today’s fast-paced and tech-driven marketing industry. Students learn marketing strategy, consumer insights, analytics, and digital marketing, build transferable skills through project work and career development seminars, and can complete a Digital Marketing major on campus or exclusively online.