战略营销与咨询 MSc Strategic Marketing and Consulting

The MSc Strategic Marketing and Consulting at Birmingham Business School is designed for professionals with marketing experience who are ready to advance into senior marketing and consultancy roles. The programme immerses students in organisational challenges, combining intensive consultancy practice with academic theory, critical analytical skills for the digital age, and responsibility in global marketing. Students develop expertise in strategic decision-making, marketing planning, AI-driven data analysis, and responsible business practices. The course comprises 180 credits including six core taught modules and a 60-credit Individual Project, with opportunities to work with real clients through the Consultancy Skills and Practice module.