商业分析 Business Analytics MSc

This MSc is for ambitious graduates who want to become leaders in data-driven transformation. Students master advanced data analysis with Python, R, SQL and ETL for real-world messy datasets, use machine learning techniques such as churn prediction, risk modelling, and customer segmentation, and create compelling dashboards and data visualisations using Tableau, Power BI and Python libraries. The programme includes industry projects with partners such as the Bank of England, Rolls-Royce, Vodafone, Stellantis, and John Lewis. Students learn to integrate analytics into business strategy, linking projects directly to KPIs and ROI, and work with big data and real-time analytics on cloud platforms and streaming environments.