体育管理 Sport Management MSc

This MSc enhances understanding of the business and policy aspects of the fast-evolving sports industry, combining expertise from the Department for Health and the School of Management with strong input from industry partners. The programme covers private, public and voluntary organisations across the sports sector, exploring topics including marketing and promotions, sponsorship, entrepreneurship and innovation, leadership, organisational culture, athlete management, policy and development, and research design. Students spend approximately 35 hours per week studying, with 8–10 hours of structured classes.