市场营销 Master of Marketing

The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field, and it is suitable for students with any bachelor’s degree. In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, the programme equips you to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices. It focuses on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights.